About
Alex Rodgers
Bachelor of Arts in Communication with a Public Relations Concentration, University of North Georgia, May 2021
Major: Public Relations
Specialization: Digital Marketing and Media Relations
Minor: Film/Communication Theory
Relevant Experience
Copywriter, Digital Day Solutions
- Edited and proofread written materials to ensure grammatical accuracy and consistent tone, maintaining professionalism.
- Conducted thorough research on industry trends and target audiences, enabling the creation of highly relevant content strategies.
- Delivered persuasive sales copy that effectively communicated product benefits, increasing customer interest and driving sales growth.
- Developed educational content such as blog articles or whitepapers to establish thought leadership within industry circles.
Public Relations Contractor , An Officer and A Gentlewoman
- Consulted with customers to assess needs and propose optimal solutions.
- Delivered outstanding service to customers to maintain and extend relationships for future business opportunities.
- Implemented changes requested by designers, owners, or inspectors to conform to specifications or updated demands.
- Researched and identified innovative solutions to acquire resources and meet customer needs.
- Collaborated with clients to define project requirements and deliverables.
- Acted as a liaison between clients and event staff to ensure smooth operations.
- Took photos of clients/events for promotional materials.
- Personally assisted talent during events to ensure success.
Public Relations Consultant, The Place Of Forsyth County
- Worked with the marketing department on branding strategies.
- Monitored marketing content for quality, accuracy, and impact.
- Analyzed social media campaigns and activities for effectiveness and made recommendations for improvement to increase engagement.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Identified target market and key segments through in-depth analysis of markets and related trends.
Social Media Intern, University Of North Georgia
- Responded to comments, posts, and questions from various channels under the supervision of a Supervisor.
- Utilized best practices for SEO optimization to boost social media program's visibility.
- Created informative and entertaining posts for clients' Twitter, Facebook, and Instagram pages.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
Additional Experience
Detailer, Michigan Camera
- Used cleaning, protective, and restorative agents to maintain and enhance the appearance of cameras
- Cleaned, packed and stored camera equipment to prepare for next-day use.
- Operated studio lights and changed bulbs.
- Processed and shipped customer orders and deliveries to fulfillment centers.
Lash Consultant, Amazing Lash Studio
- Listened to guest concerns, identified appropriate solutions and resolved issues quickly with minimal expense.
- Created relaxing, enjoyable atmosphere to make clients comfortable during eyelash application.
- Assisted clients in selection of lash length and color to create desired effects.
- Developed relationships with guests to meet client needs and encourage repeat service.
- Consistently kept reception area clean and tidy and maintained presence at desk area.
- Trained new hires on new appointment scheduling, opening, closing duties, and generating and balancing daily revenue reports.
- Updated customer records and maintained accurate client information.
- Handled payments and processed credit card transactions.
- Balanced employee availability, customer schedules, and maximum load levels when scheduling appointments.
Shift Supervisor, Red Robin
- Built performance-oriented culture with satisfied, hardworking employees by clearly highlighting employee success and developing leaders from within.
- Evaluated employee skills and knowledge regularly, training and mentoring individuals with lagging skills.
- Prepared shift summary reports for the supervisor and communicated regularly on goals and progress.
- Completed store opening and closing procedures and balanced tills.
- Helped store management meet standards of service and quality in daily operations.
- Minimized resource and time losses by addressing employee or production issues directly and implementing timely solutions.
- Responded to and resolved customer questions and concerns.
- Conducted routine inspections to check quality and compliance with established specifications.
- Enforced company policies and regulations with employees.
Certified Learning Coach, Red Robin
- Created, collected, and recorded data on new hire progress to determine the next steps for employee success.
- Set and enforced performance and service standards to keep a consistent, high-quality environment devoted to customer satisfaction.
- Trained new team members on restaurant procedures, menu items, and performance strategies.
- Coached and mentored less-experienced employees to observe and measure outcomes.
- Took part in quarterly meetings to address staff shortcomings and implement strategies going forward.
- Provided continuous evaluation and feedback to service employees.
- Organized and oversaw food service training to educate employees on, menu items, resetting tables, relaying orders to cooks, and upselling food and beverages.
Server, Red Robin
- Upsold high-profit items such as appetizers and mixed drinks to enhance sales numbers.
- Arranged tables for customers, following established preparation procedures to provide guests with excellent experiences and foster repeat business.
- Worked with POS system to place orders, manage bills and handle complimentary items for dissatisfied customers.
- Collected credit card, cash, and gift certificate payments and dispensed change for cash transactions.
- Kept updated knowledge of menu and promotions, recommending specific items according to preferences and food allergies.
- Collaborated with the kitchen team to support order preparation, manage efficient deliveries, and minimize customer service issues by verifying meals.
Student Government Secretary, University Of North Georgia
- Conducted thorough research using diverse resources to assist the professional staff with routine and particular project tasks.
- Compiled meeting reports for program leaders.
- Successfully completed special projects to exceed the goals of both Cumming SGA and the overall organization
- Creating and distributing all promotional materials including, flyers, social media content, and infographics.
- Acting as a liaison between SGA and university staff.
Orientation Leader, University Of North Georgia
- Helped students troubleshoot and resolve issues with registration.
- Assisted with the transition to college life by providing one-on-one support.
- Provided subject matter expertise to other institutional departments and offices.
- Facilitated group activities among assigned students and promoted community bonds through engaging events.
- Addressed a variety of visitor questions and concerns, offering additional resources and references for more detailed information.
- Coordinated and led group campus tours and presentations for up to 200 students and parents.
- Developed and presented programming to new students and parents
Skills
Data Analysis
Social Media Expertise
Research Skills
Analytics are the backbone of most PR campaigns and I have spent ample time analyzing and compiling results.
Research Skills
Social Media Expertise
Research Skills
Communication theory and marketing best practices are always changing and it requires thorough research to stay current.
Social Media Expertise
Social Media Expertise
Social Media Expertise
Social media branding requires careful consideration to maintain brand loyalty while continuing to grow a positive community reputation
Leadership Experience
Collaboration/Communication Skills
Social Media Expertise
The University of North Georgia is a designated leadership institution and provides many growth and development opportunities to develop skills successfully.
Collaboration/Communication Skills
Collaboration/Communication Skills
Collaboration/Communication Skills
I studied a variety of communication theories throughout college and have applied them successfully to any job I've held, with a specific focus on interpersonal communication.
Creativity/Problem Solving
Collaboration/Communication Skills
Collaboration/Communication Skills
I spent several years competitively creating costumes, props, and set pieces from pop culture while finding unique ways to use provided materials in order to accomplish goals.
Achievements
Public Relations
- Boosted engagement on various social media accounts up to 25%
- 4th place in a national PR Campaign competition held by the PRSSA.
- Selected for university-wide social media, and student takeovers.
Sales and Product Loyalty
- Was the top earning server at Red Robin on a consistant basis and produced the highest number of loyalty program sign-us.
Creative Work
- Curated information and designed educational presentations to give at Dragoncon, Anime Weekend Atlanta, and Momocon for several years.
- Short films accepted/shown in the Georgia Film Festival.
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